When you thought that Big Data and Fashion do not have anything to do with each other, think again.
Big Data and Ai have been part of the designing, producing and selling process for a few years now. It’s not all creative, fashionable designs, but much more of a research and analytics part that we might have never expected.
As consumers we sometimes wonder how we can spend so much? Why do we need so much? But it’s actually the offers that make us need more and more and we do get served exactly what we wish for. Why? Because the fashion industry got much smarter and Big data + AI make a great team when it comes to “guessing” what costumers would like to have next season. It’s also helpful to check out the gartner mdm magic quadrant as extre info for next moves.
Is this collaboration between Big Data and Fashion a bad thing?
To some extent it isn’t if we think of it as a consumer need that will be satisfied. If the consumer would get only what he needs or wants, maybe that will help out when we are talking about waste. Less items to be thrown away, less pollution. This would also grow profits because the waste will be less and also help the environment at the same time. Artificial Intelligence could help enrich the info gathered and turn it into a better plan when it comes to the whole process from raw materials, designs, manufacturing, marketing sales and other micro processes in between.
Some brands actually used the info in turning themselves from e-shops to brick and mortar shops that generate great profit. Usually it’s the other way around. Brick and mortar shops establish e-shops and not the other way around. But this time they made a smart move. They identified the locations, usually cities that attracted most online sales and then they opened a brick and mortar shop. How is that for a smart move? If you run a business you should consult the gartner mdm magic quadrant to be sureyou know which are the visionaries, the challengers, the niche players and the leaders in the field.
Online personal shoppers?
Easy and fast shopping suggestions powered by Amazon. They not only offer you suggestions based on your past browsing history, but they also create a dedicated landing page with your personal preferences. Another important player that uses Big Data to get to know their costumers better is Ralph Lauren. He added trackers to they iconic polo shirts and the person that wears it can track their fitness activity on a mobile app that connects to it.
Is this a solution for a more sustainable industry?
This could go even further until the fashion industry will be tailored exactly to fit our needs and nothing more. Fabrics will become more comfortable, more breathable, more sustainable and the whole industry will actually contribute to improving the environment and not the other way around.
Talking about this might conclude as Big Data and AI being the actual heroes that could save our planet from over producing, over shopping and over wasting everything around us.