Aggressive promotion

Lately I have been asking myself something:
I aggresive promotion the key to success ?
I mean everywhere I go I hear the same songs, at TV, radio, in shopping Malls. Do we like them because they really are good or just because we hear them everywhere and we get used to hearing them so we automaticaly associate the song with things we like?
The same problem with clothing. Do people buy clothing that is advertised, because they see the same model everywhere, on TV, magazines, on the street, in shopping windows? Or they pick items that they think will suit them, complimenting the figure and face?
Is the industry so wrong or is aggressive promotion the key to success?
The song that is  hunting me these past few days

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