We are all talking about it but we don’t actually know how it works in the end: Success.
Success is based on a number of actions and decisions we take on our path in achieving the goal we wish for. It sounds like something we could never find out because who can actually analyze the steps we took and if they were wrong or right? But when talking about the digital world and artificial intelligence, everything changes for the better of course.
For example if we have a digital product we want to sell, and we create a good marketing plan, we bring in possible customers and leads, but we are not so sure about how they interact with the thing we are trying to sell, how do we know if that’s the way to go?
Product engagement tools are really what we would need to be sure that the product is really satisfying the customer and that after he was convinced to try it out, he would surely stick and be a returning customer that is happy with what he got from us. To predict desires, anticipate actions and serve exactly what the customer expected is what we all should want in any business.
In order to achieve great results with any product, we need implement and use certain key tools that could help us get where we want, retaining and satisfying the customer.
What kind of product engagement tools to consider
Instant chat apps that let you interact with the customer exactly when he started using or searching for your product is one way of being there for your possible client. You can ask questions and provide help or guidance at the right time which could actually ensure a win on your part.
Analytics tools or apps can give you a good insight of what, when, how and where from does your costumer interact with your product. These statistics could improve a user experience turning this into a customer success story just by pinching here and there to perfect your system.
A feedback form is also important so that you can find out what the customer desires and what is important to him. This feedback is real and you should be sure to take it into account because not everybody takes time to write feedback, good or bad.
And all this sums up into a good saying: customer is king and in order to get the best out of your product, you need to serve him accordingly.